Brand identity, website and photography for a British Indian artist
Context
Pratibha Mistry is a British Indian artist based in West London whose work spans intricate hand-painted canvases, lippan art, and textile pieces rooted in her cultural heritage. Her work had been exhibited across Greater London galleries, but she had no brand, no website, and no consistent way to present herself to the world.
She came to Count Creation wanting a website. What she actually needed was a foundation.
Without a clear visual identity to build from, any website we created would have looked like any other artist’s portfolio — technically functional but disconnected from the depth and distinctiveness of her work. Before a single design decision was made, we needed to understand who Pratibha is, what her work stands for, and how she wants to be seen.
What we did
We ran the full Brand Design Roadmap, beginning with a strategy workshop at her studio in Radlett. This session was about extracting the vital information that sat beneath the surface — her story, her influences, her audience, and the feeling she wanted her brand to create. The elephant motif emerged as a defining thread, central to her connection with the natural world and a natural anchor for the visual identity.
From that foundation we developed a complete visual brand — logo, colour palette, typography, and a suite of assets that captured the warmth, detail, and cultural richness of her practice. Every decision was grounded in the strategy we had established together, not in aesthetic preference alone.
The website was designed and built to showcase her portfolio, promote workshops and events, and serve as a professional home for her growing practice. Photography played a part, capturing Pratibha in her studio, with her tools, and her work in progress — giving the site a visual depth that stock imagery could never have achieved.
Outcome
Since launch, Pratibha has connected with fellow artists, established lippan art workshops for community groups, and is actively building a practice that spans both her art and her teaching. The site launched in November 2025 and has generated over 1,400 organic impressions through search in its first months.
The brand gave her more than a visual identity. It gave her the confidence and clarity to step forward publicly in a way she had not been able to before — and a platform that genuinely reflects the quality and distinctiveness of her work.
Testimonial
“As an artist, I had a clear sense of my work — but translating that into a brand and a website felt overwhelming. So much was living in my head with no real foundation to build from. The Brand Design Roadmap changed that. The process gave me the structure to articulate who I am, what I do, and how I want to be seen — and then brought it to life visually. What came out the other side was a website and visual identity that actually feels like me. For the first time, my work has a home that represents it properly.”
Pratibha Mistry, Artist
